Connecting two thoughts or concepts that are not intended to be connected cause us to work harder

One pattern I see with struggling businesswomen working harder and longer than necessary is connecting two thoughts or concepts that are not intended to be connected.

Our brain loves to connect multiple things in an attempt to create certainty, but sometimes the connections may be inaccurate or connect two things that are not connected.

For example, a businesswoman may get a no from one person, or one person may tell them their price is too high, and the businesswoman may conclude that no one wants to work with them, or everyone thinks their price is too high.

The sample size is too small, and the connection is just an inaccurate conclusion.

I watch them taking a ton of action to try to overcome this conclusion or have their brain gather proof and evidence on how these thoughts are true.

Any evidence gathered will support this inaccurate conclusion versus interpreting the evidence to invalidate the conclusion.

They may also change their niche, price, marketing, or product from this one conclusion when the only problem was what they made it mean.

I support my clients by helping them identify their thoughts and create a conclusion that will serve them in creating what they want to create.

Not only do they stop working harder, but this relationship with connection also impacts their income and goal creation.

If you want my support, I am here for you.