Change Doesn’t Take 28 Days—It Takes One
I used to teach that it took 28 days to create a new habit—until I learned the truth: we can change our identity in a single second.
That realization changed everything about how I coach and how I live.
When we work smarter, we stop trying to force transformation through repetition and start realizing that change begins the moment we decide who we are.
The 28-Day Myth
For years, I believed (and taught) that consistent daily action created new habits. And yes, repetition does help reinforce the belief that you’ve changed.
But the decision to change? That happens in a second.
Think about it—how many times have you said to yourself,
“Never again.”
“I’m done.”
“This ends today.”
That was the moment your identity shifted.
If you’ve been working hard to change habits but keep falling back into the same patterns, it’s not about willpower—it’s about identity.
Take my free quiz: “What’s Blocking Your Business and Income?”
You’ll discover what’s really behind the overworking, procrastination, and self-sabotage that slow your growth.
Identity Shift vs. Habit Formation
When we believe change takes 28 days, we make every missed day mean failure.
But when we understand that identity shifts happen instantly, every missed day simply becomes data—an opportunity to keep going without shame.
With this mindset:
Missing day 21 doesn’t reset your progress.
“Failure” doesn’t mean you’re not capable.
Every action becomes proof of who you already are.
Working smarter means focusing on identity alignment instead of habit perfection.
From Force to Flow
When you choose to believe you’re already the person who creates results with ease—your thoughts, feelings, and actions begin to align naturally.
You no longer need to hustle or push yourself into change.
You become it.
That’s what I teach my clients—to shift from proving and pushing into being and becoming.
You can shift your identity today—no 28-day challenge required.
Start by uncovering what’s really keeping you stuck in old patterns.
👉 Take the free quiz and learn how to create lasting change by working smarter, not harder.
