Belief that people reaching out to is the only way to identify if their marketing or their business is working.

One pattern I notice with struggling businesspeople is the belief that people reaching out to them is the only way to identify if their marketing or their business is working.

They expect people to be reaching out to them, calling them, sending them messages or emails, or just telling them they want to work with them as an indication of success.

My response is maybe and maybe not.

Yes, it is nice to get the instant gratification of people telling us that what we are doing is working by telling us.

The problem is we miss that for every person who reaches out, over ten more will not reach out until they are ready to work with us or pay us.

When we only focus on the one who is not reaching out and stop talking to them because we believe our business or marketing is not working, we also stop talking to the ten-plus who are paying attention to us.

Another pearl of wisdom I share with my clients is to go and find their people.

When we are passively waiting for people to reach out to us, and they don’t, we stop marketing or showing up; we miss the many more out there and need to be told why working with you will solve their pain point.

The work is believing that you have the solution to their pain point, finding and telling them that you have the answer to their pain point.

When we passively wait or need them to do the work for us, we work so much harder and longer than necessary, giving our power and belief to individuals who do not have the ability to build our business and marketing for us.

The key is using our time, money, and energy to believe that our people are out there, looking for a solution we have and going to tell them over and over again where they are.

The work is believing in them before they believe in themselves and showing them through our consistent and massive actions until they believe that you can help them and that they can solve their problems with your help.

If you would like to learn how to create belief, especially when you have no evidence to support it, I can help you.

Schedule a consultation.