Ruth Duren Ruth Duren

Business Can Be Fun and Easy!

When I struggled in business, I used to believe success was reserved for a lucky few—those mysterious “unicorns” who had some secret formula I didn’t.

Every time I tried something new, my brain would look for evidence to confirm that belief.
If something didn’t work, it meant “business is hard.”
If something did work, it meant “it probably won’t last.”

That belief made everything heavy.

Now, I know the truth: business can be fun and easy.

When I struggled in business, I used to believe success was reserved for a lucky few—those mysterious “unicorns” who had some secret formula I didn’t.

Every time I tried something new, my brain would look for evidence to confirm that belief.
If something didn’t work, it meant “business is hard.”
If something did work, it meant “it probably won’t last.”

That belief made everything heavy.

Now, I know the truth: business can be fun and easy.

The Shift That Changed Everything

If you can sell one product, you can sell 100.
If you can sign one client, you can sign 10.

The secret isn’t strategy—it’s thought management.

When you believe business is supposed to be hard, every “no” feels like rejection.
When you believe business can be easy, every “no” is just a step closer to your next “yes.”

If you’ve been working hard but success still feels uphill, it’s time to look at the thoughts behind your actions.
Take my free quiz: “What’s Blocking Your Business and Income?”
You’ll discover how hidden beliefs about effort, ease, and success are shaping your results—and how to shift them fast.

👉 Take the Quiz Here

The Real Question: Why Are You Afraid of Hearing “No”?

It’s not the “no” itself that holds you back—it’s what you make it mean about you.

When “no” feels personal, your nervous system goes into defense mode.
You slow down, hesitate, or start overworking to compensate.

But when you see “no” as neutral—just data—you stay in your power.
You become resilient, consistent, and magnetic.

What Happens When You Believe Business Can Be Easy

When you drop the belief that struggle equals success, you make space for:

  • Clarity instead of confusion.

  • Momentum instead of burnout.

  • Joy instead of pressure.

That’s what I teach my clients—to work smarter by aligning their energy and actions with ease.
Because “easy” doesn’t mean lazy—it means aligned.

3 Awareness Questions

  1. What thoughts come up when you imagine business being easy or fun?

  2. How do you react internally when someone says “no” to your offer?

  3. What would change if you saw every “no” as part of the process instead of a personal failure?

3 Quick Wins

  1. Track your “no’s.” Set a goal for 10 rejections this week—it means you’re in action.

  2. Replace the thought. When you hear “no,” try: “Every no gets me closer to my next yes.”

  3. End your workday celebrating ease. Write one thing that felt lighter or simpler today.

There’s no such thing as a sales unicorn—only women who learned to think differently.
You can create success with more ease, joy, and confidence than you ever imagined.

Let’s identify the beliefs that are making business feel heavier than it needs to.

👉 Take the free quiz to discover what’s blocking your income and how to create more results with less struggle—or schedule a consultation to start shifting today.

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