The biggest income-earning action any business person can take is being their number one best client/customer.

Too many business people expect others to invest in their product or service and yet they don't invest in themselves.

Use 100% of the product or service.

Be an example of what is possible with the product or service.

Be a walking, talking billboard of the possibility of the product or service.

What doubts or disbelief do you have about your product or service?

Why?

What do you need to think, feel or do to overcome them?

What you believe about your product or service will be communicated in how you speak about what you offer.

Have you ever heard someone tell a story about a restaurant they enjoyed and you just had to go to?

Or, they told you about a friend they loved, and you just could not wait to meet that friend too?

The enthusiasm is contagious.

The passion is transferred by the words and tone of the terms and analogies used.

That is the secret to effective marketing and sales.

Take the time to fall in love with your product or service.

I promise it will be worth it.