One of the biggest problems most small business owners face is not knowing how to increase their customer base
One of the biggest problems most small business owners face is not knowing how to increase their customer base, beyond their friends and family.
Building a client base beyond friends and family is the difference between, building a large successful business and being limited by the network of friends and family.
Yes having a large family, may be an advantage, but what happens when you have “sold” or “talked to” all your friends and family?
Or your friends and family avoid you because they are tired of being “sold to”?
Or it is a problem, when you want to grow or scale your business, and you need to move beyond your friends and family, you will find yourself stuck and unable to grow.
You will struggle to build your business and be limited by your current network.
Think about the benefit of learning how to grow your business beyond your friends and family and the opportunities that will open for you.
The best way to overcome being limited is by learning effective marketing and sales skills early in your business.
Learning how to create a warm market any time you want.
The bonus is, if your friends and family decide to purchase from you, they are a bonus and icing on the success cake.
Effective marketing and sales skills is like turning on the tap.
It gives you the ability to increase your income by just turning the tap on higher.
Learning marketing and sales skills, puts you in charge of the number of clients and the level of income you want to make.
Effective marketing and sales skills is the difference between a person on Facebook with 5000 followers and zero sales vs. a person with 1000 followers and hitting all their income goals.
Effective marketing and sales skills is the difference between a group with a large following and crickets, vs. a small group with tons of engagement.
I teach my clients how to implement effective marketing and sales skills to not only grow beyond friends and family, but to grow a following where their ideal clients are opting in and deciding they want what you are bringing to the market.
We do this by:
1. Learning effective marketing, where ideal clients are drawn/attracted to you and you build the know, like and trust factor faster.
2. Learning effective sales skills where sales are closed at a higher rate. This is done by learning the patterns of sales and adjusting your sales skills depending on the situation and serving your ideal clients and meeting their needs.
3. Implementing effective business and leadership mindset that create consistent result and achieve goals that you set for yourself.
What do you think your income would look like if you attracted and closed your ideal clients at a higher rate?
What consistent goals would you achieve and what results would you create in your business?
How would your business evolve if you were in charge of the tap and could turn it up whenever you wanted it, because you had an effective system?
Schedule a complementary consultation, where we will identify the areas in your business that could use adjustments, so you can increase the income that you make.
Learn how to create confidence and how it changed my business.
Before I stated this journey, I used to look to external sources to give me confidence. I used to believe either I was confident, or I was not.
If I did not feel confident, I thought I had to do something, act and hopefully get the result I wanted to feel confident.
I always thought that to have confidence I had to look to external sources and the actions I took to feel confident.
My life changed when I learnt that the reason people feel confident is because of their thoughts. They had thoughts that lead them to feel confident or unlike thoughts like mine, that left me not feeling confident.
I started to notice, the difference between the people who felt confident and me, was that the ones who
felt confident kept acting no matter what results they got.
They had tons of momentum in their life and their business.
They had chosen to believe thoughts that helped them feel confident while I was choosing thoughts that did not serve me.
They were still getting results like no shows, cancellations, clients/customers saying no, but they were still taking more action then I was.
The reason was their confidence was coming from believing and trusting that they could create the results they want.
They believed and trusted they will figure out how to reduce their no shows, cancellations, clients/customers
saying no.
While I made it mean, that was just who I was or there was something wrong with me. They made it mean they were progressing and evolving.
They made confidence into a skill and they made developing that skill into an important part of their evolution.
When I started using thoughts that made me feel confident, I started showing up more consistently in my
business, taking massive action and creating tons of momentum and movement that are all creating more of the results I want in my business.
If you would like to learn how to feel confident and the take actions fueled by confidence schedule a consultation, where we can identify where you are hoping to create confidence from and see the difference creating confidence from your thoughts will create in your clients and sales.
Next time you need a break from your business, ask yourself why
There is a big difference between action fueled by abundance vs. action fueled by lack and scarcity. Action fueled from a place of abundance energizes you.
The action feels productive and is in service of you and your clients.
Action fueled from a place of lack and scarcity, feels heavy and exhausting.
It leaves you tired and needing to take a break from your business and from life.
My indicator to check the thoughts and feelings I am having is if the activity I have taken feels heavy.
If I need to take a break from my business or if I need things outside my business to motivate me, I look to the thoughts and feelings I have about my business.
Noticing the thoughts, I am having and asking why I want the results, is a key indicator of where I can improve my thoughts or remind myself the reason, I am taking the actions in my business.
Next time you need a break from your business, question why.
What is the story you are telling yourself or what are you hoping will happen?
If you would like to dive deeper and find the thoughts that are causing your business to feel heavy, schedule a complimentary consultation.
If you would like to find the thoughts and feelings that are causing you to feel exhausted and avoid your
business, schedule a complimentary consultation.
Business can be fun and easy!!
When I struggled with business, I used to think “business was hard and only a few unicorns could do it”.
I would feel defeated and would try to take some of the actions, I knew I should take.
The sad part was any positive or negative answers I got when I tried, were always proof and evidence to support the thoughts I had about business.
I looked at everything I learnt through the lens of ‘business has to be hard” or “they (the successful ones) have something special or a secret.”
Now I know business can be fun and easy.
If you can sell one product, you can sale 100!!
How?
Make offers to more people! It’s that simple.
Yes, you will hear more “no’s”, but you will get more “yeses”.
Question: why are you afraid hearing “no’s”?
What are you making it mean about you?
This is where having a chat with me can be very effective and change the results you get.
Everything else that comes up, is why you have not sold 100 or 1000 items (whatever your goal is).
Those thoughts and fells are so powerful, and they WILL derail your progress and growth.
They will be the reason you don’t get the results you want.
Those thoughts left unchecked will be the difference between you creating your goals and you not creating your goals.
Most people think it will take more time or more money but think of the time and money you are wasting by not making your goals and the income you can make.
When I do this work, I am always amazed by some of the thoughts and feelings that are still in my brain and that are not helping me create all the clients and sales I can have.
Some of the thoughts seem so innocent.
Others are negative, as my brain loves to go to shame me, because it thinks it will motivate me to do more.
It never works.
Sometimes I find thoughts that may inspire one person but stall me.
Finding those thoughts and feeling and consciously picking new thoughts is the key to selling 100 or 1000 items.
Trust me, there is no such thing as a sales unicorn, just people who have thoughts that lead them to talking to more people and be willing to hear no.
Schedule a no obligation consultation to identify where there is room for more fun and how easy it is to create more results.
Common missed area that will increase your sales
As a businesswoman, I missed one of the most key areas that has a direct impact on your sales. This one area could have made a huge difference in my reorder rates, my sales and additional sales and even my referrals. And unfortunately, most businesswomen miss this area too.
The key area is building relationships and overdelivering.
Most businesswoman stop at the first sale and maybe some reorder/ repeat clients and miss a huge untapped potential.
Building relationships and overdelivering starts in the marketing phase and continues until after the sale.
1. Marketing is about letting people know, like and trust you. Building relationships and overdelivering starts in the marketing phase by focusing on the people you are going to sale the product or service to. Marketing is focused on the customer, helping them and providing results in advance.
2. Sales is about overdelivering and serving you clients more than they imagined. Build a relationship with our clients, so you understand what they like, need and want.
3. Follow up after the sale and keep in contact with the clients, because they know, like and trust you, and already have shown they like you and your product. You understand them and their needs and they are the first place to get reorders/repeat sales, referrals and additional sales on new products or services.
I can help you identify where there is room for growth in you marketing and sales process to increase to number of clients and sales you get, without using any more energy or time.
Schedule a no obligation consultation, where we can identify the areas in your business that have room for growth.
Want faster results in your business?
I have never had a conversation with businesswoman who does not want more.
More clients/customers, more sales, more income, just more results from their business.
I am sure that is why you are reading this, because you want more and you believe you CAN have more.
The problem is that most of the businesswomen I have conversations with, do not understand why they are
where they are and how to get to where they have the more.
They don’t understand why they are getting the results they have now.
The current model they have.
Where you are now on the GPS.
Without knowing why you are getting the results you have now, you can never find the quickest route to where you want to go.
Think of the GPS analogy, without knowing where you are now, the GPS cannot help you get to where you want to go, using the fastest route possible.
The businesswomen I have these conversations with are smart, intelligent and very hard working, but
are still having a hard time creating the life the business they want.
This is where I came in.
1. I show them where they are. Why they are getting the results that have. We create awareness of their current models; thoughts, feeling and actions.
2. We then determine where they want to go, why they want to go there. This is their compelling reason why and the modality they will use to get there.
3. Based on where they are and where they want to go, we identify the how they will do this. The marketing, sales and beneficial mindset to ensure their dreams become a reality.
Let’s use Susie as an example (not her real name).
She is working on her business, showing up on social media, posting every day, but not getting the engagements she wants.
Her current thought is “I don’t know where to find customers” and she feels confused.
She may be taking the actions someone advised her to take, but from the place of “I don’t know where to find customers”.
She may not be learning different ways to find or speak to her leads.
She will try the things she is told to do, but just try them and if she doesn’t get the results, she will make any results or feedback she gets, mean that’s not how to find clients.
In the event she gets clients, she will make it mean it was a fluke and she cannot duplicate it.
She may learn so many ways to approach lead generation, but not implement them or go into massive action with them.
Sometimes she may not be willing to take the advice because she must prove the thought “she does not know how to find customers”.
The results she will create is she will not find clients and reinforce the thought.
If Susie had a conversation with me, I could show her the model she is has and the results she is creating.
Just being aware, can be life changing.
If you would like to dive deeper and find the current thoughts you have and see how they are giving you the results you have, schedule a complementary consultation session.
Just like Susie, you have thoughts that are not helping you get the results you want.
What business are you building; recreating the one you have or a new one?
I believe the thoughts, feelings and actions I am taking today, is what will create the life and business I will have six months to a year from now.
Think about it, if everything you are doing is creating your future, then the thoughts, feelings and actions you’re taking today will create the life and business you want a year from six months to a year from now.
So, are the thoughts, feelings and actions you are taking today going to create the life and business you want in the future?
What are the thoughts, feelings and actions can you take today to ensure that you are living the life and business you want?
Think about the compound effect, and how just 10 to 15 minutes a day can change the trajectory of your life and your business six months to a year from now.
Think about if you ate one bar of ice cream every single day, how that would impact your health six months to a year from now?
Think about how one 15 minute walk a day can impact your health six months to a year from now.
Think about one conversation you can have every single day that can impact the clients and the revenue you will have six months to a year from now.
Think about the one powerful thought you can pick up a day that can change your life and your business six months to a year from now.
I want you to visualize that, for me it blows my mind!
For me it keeps me intentional and deliberate in what I think, feel and do every day.
For me it keeps me networking, meeting as many people as I can, telling them what I do, and making offers to help.
For me it keeps me showing up and doing the work without seeing the instant results, because I know without a doubt six months to a year from now my business will be at a very different place.
What do you want your business and like to look like six months from now?
And what are you doing today to prepare for that life and business?
We don't have control over the past, but we have impact on our future.
If you need help, I can help reach out to me.
We can schedule a consultation, to find where you are and where you want to go, and how to bridge the gap to the other side.